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SEO 101 Backlink Diversity

By Dwayne Goerges of www.topwebsitetips.com

In your search for ways to get sites to link back to yours (backlinks), every once in a while you hit a gold mine. You find a way that you can get a large number of links with a reasonable amount of work from a single location, but is it a good idea to put “all your eggs in one basket”? Does Google count multiple links from one site? Why should you diversify and exactly what is backlink diversity?

This frequently happens to people starting to write articles for one of the web 2.0 sites like Squidoo, Hubpages, Infobarrel and others. You find that it’s pretty easy to get an article up; you can use it to link back to your main site and even get a few dollars in adsense money at the same time. Next thing you know, you’re dropping all other forms of promotion and writing for just one site.

But is this really a good idea?

If your goal is to just make money from those sites, yes that’s fine. But, if you goal is to create good back links at the same time this is really not a good thing. Why not?

1) First Google appears to only count a few links from each site at full strength, other links are either not counted or are counted at some diminished level. Google chooses which are the most relevant links and puts those top on the list. If you have a large number of links from one site going to your site the links Google chooses may not be on the strongest pages, therefore a few links from the site on strong pages, may be worth more than many links from the site where Google has chosen weak (and more relevant) pages to count the links from.
2) Putting your eggs in one basket: Do you remember what you were supposed to learn from this old adage? If all your eggs are in one basket and if falls, you lose everything. But if you have them in several baskets and you lose one, you still have the others.
The same principal applies for link building. At times Google will decide to ignore or discount links from a particular site. If all your links come from that one site, one algorithm change will destroy your entire link building efforts.
3) Traffic building. Sites have a limited membership. While a lot of the traffic to your page comes from search engine results, much of it comes from members of the site. The more sites you have content on the more membership traffic you are going to receive.

Link Laundering

Say What??? Look at this much in the same way as Money Laundering. If only a few of the links from one site to another are going to provide benefit to the linked to site, Link Laundering is a good way to continue to use the site to provide additional benefit to the linked to site. As you build up a list of sites and pages you have linking to your main site, you can use links from your link source site to strengthen the other site pages linking to your main site.

By doing this (called crosslinking) you increase the strength of all the pages linking to your site, allowing you to continue to use the one good source of links to boost you target site.

Crosslinking will also help to increase the revenue you get for having your articles hosted on these sites. Increasing the pages strength increases the traffic to the page giving a better chance of someone either clicking the link to your main site or clicking on one of the ads on your link source sites, either way you win!

Share the love. Don’t just write articles for a single site. Find as many sites as you can to add article to. There are a large number of different Web 2.0 sites available to choose from. One by one make sure you have articles on all of them

Contributor's Note

This is the tenth in a series of SEO 101 articles I am writing. I am a 10 year veteran of website building and promotion. These articles outline some of the basic steps I use to promote my clients websites.

PLEASE VISIT THE CONTRIBUTOR'S WEBSITE

Wildnet Technologies
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HappyWon By CherylsArt* Mar 6, 2011 10:19

appreciated

The term 'link laundering' is just awesome.

But I'm going to have to disagree with you a little. I understand the logic and the theory of your argument. However, I have found that the 'some effort here, some effort there, some effort everywhere' doesn't work, at least not for me. To get any traffic at all from these sites, you really need to give it your best shot. I get NO pageviews let alone traffic at HubPages or Bukisa or ArticlesBase, though I did spend a few days on each. Each site requires lots and LOTs of attention. Investing most of your time in one - or two - sites is more likely to lead to success.

It's like when you go to a party - if you talk to one girl, then talk to another girl, then talk to a third girl, you're going home alone. Zero in on one girl, don't even glance at any other chick, and chances are you'll have company for the night.

that's part of what make SEO so fun. Everyone has a little different ways that seems to work better for them. :)

Probably a large part of our disagreement is the focus. If you are working to gain traffic to the link source page (for ad clicks as well as traffic back to your main site), a lot of work is needed on those pages.

I tend to start with the potential link value (a related link from a strong site), and consider traffic to the page as secondary.

Either-way though, pages on different sites and crosslinking those pages has a tendency to help all of the pages on the other sites probably more so that crosslinking within a single site (although this statement is probably good for another debate :) )

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